Martijn Lofvers

CEO & Chief Trendwatcher, Supply Chain Media

Martijn Lofvers is founder of Supply Chain Media, the Dutch Supply Chain Magazine (in 2006) and the European quarterly magazine Supply Chain Movement (in 2011). He is a regular speaker on the topic of Supply Chain Strategy Mindmapping at international conferences.

Generating knowledge and connecting professionals

Supply Chain Media sets itself apart through its ability to connect people, in combination with its commitment to disseminating and sharing unique, high-quality content in various languages. The partner network can make use of best practices – such as innovative mind maps, subway maps and self-assessment tools – but there are also custom-made opportunities to develop co-creations which draw on a partner’s in-depth knowledge and expertise.

Through its publications and events, and in cooperation with its partners, Supply Chain Media strives to take the supply chain management profession in the whole of Europe to the next level. As the only publishing company with a true focus on supply chain management, Supply Chain Media offers numerous possibilities for the creation, visualization and dissemination of supply chain knowledge in high-end publications.

Visual content

Martijn Lofvers and his team has developed several innovative content formats about supply chain management, such as:

 Subway Maps with vendors in supply chain

 Mind Maps

 Self-Assessments

 Check-lists

 A Supply Chain Map of Europe


Previously Lofvers has worked as publisher for Springer Science + Business Media (5 years) and Reed Elsevier (12 years). He holds a university degree in technical engineering and business science from the Eindhoven University of Technology with a specialization in Supply Chain Management.

He also published a World War 2 novel and a non-fiction book about the history of supply chain management, both in Dutch. He is credited researcher for the acclaimed western thriller Brimstone (2016) by Martin Koolhoven starring Dakota Fanning and Guy Pearce.